Sassy and sweet was a quick turn around, full brand design, including a seo based website to increase visibility across the web. A brand new bespoke cupcake business, the owner knew that the business would hinge on a digital presence, but knew it needed to be more than an instagram profile.
Starting with open communication to get what the feel of the brand needed to be, we spent time looking at mood boards, colour ways and logo ideas to get the premium, bespoke yet trendy feel the cupcakes needed. Once the logo was designed, this led us into creating all print material, including business and loyalty cards.
Turning to the website, we knew images of the cupcakes would be prominent throughout, but also needed to represent the flavours ion a trendy way. We worked together and commissioned some hand drawn images to represent this. We added all pages and features that were required, and even checked in a year later to add in a few features such as a back end calendar.
Lastly, a major part of the initial build was communications. We integrated the existing facebook and instagram feeds, a bespoke contact form for placing orders and set up custom email addresses. Lastly, we ensure the SEO was optimised to ensure that the new business would rapidly move up google rankings, getting the exposure these cupcakes deserve.